Quel que soit votre
style,
on a les produits qu'il
vous faut !
Over 50 years of expertise, making cleanliness accessible to everyone.
Ennadhafa Judy is one of Tunisia’s largest manufacturers of household cleaning products. Founded in 1972 by Mr. Mohamed El Fehry Mehrez, it is part of the Judy Group, which employs more than 900 people.
We provide an extensive product range combining safety, performance and best value for money.
Our products are marketed under the Judy brand, a true icon in Tunisia’s detergent market.
Judy is the market leader in bleach, multi-purpose liquid detergents and floor & surface cleaners, as well as several other household cleaning categories.
Experience & Expertise Since 1972
Founded in 1972, Ennadhafa Judy is among the largest Tunisian companies in the household cleaning industry.
We are the Tunisian market leader in bleach, multi-purpose liquid detergents and floor & surface cleaners, among other categories.
Date of establishment:
September 10, 1972
Share Capital: 4 000 000 DT
Legal Form: Public Limited Company
Employees:
528 (as of January 2025)
Siège social:
B.P 27 C.P 8011 Dar Chaabane El Fehry TUNISIE
Activity:
Manufacturing of household cleaning products
Market Position:
Leader in bleach, multi-purpose cleaners, floor & surface cleaners, degreasers and glass cleaners.
Main Export Markets:
Libya, Algeria, Côte d’Ivoire, Morocco, Mayotte, Senegal, Qatar.
Judy’s Evolution Through Time
1972
EstablishmentEstablishment of
ENNADHAFA JUDY1986
QualityLaunch of Tunisia’s first Quality Circle
1986
DistributionCreation of the distribution platform
NEGOCE ET DISTRIBUTION19 Janvier 1988
AdvertisingFirst television advertising campaign on Tunisian National TV
1989
PackagingIntegration of in-house packaging manufacturing
PLASTICAP2009
ExportsStart of exports to the Libyan and Algerian markets
2015
Digital CommunicationLaunch of Judy’s digital communication strategy
2015
ProductionCommissioning of the new ZRIBA production plants
ENNADHAFA 2 – PLASTICAP 22016
PRODUCTIONLaunch of the PET manufacturing unit
2018
DISTRIBUSTIONCreation of a commercial representation structure
BRANDIS
The JUDY Group
Ennadhafa Judy is part of the JUDY Group which is active across multiple fields. Over time, the group has diversified into distribution (1986) and packaging (1989), becoming a major player in the Tunisian economy.
business sectors
companies
production sites
distribution Centers
employees
Ennadhafa Judy: manufacturer of household cleaning products.
Ennadhafa 2: manufacturer of household cleaning products.
Plasticap: manufacturer of industrial plastic packaging, operating across diversified sectors including chemicals and agri-food.
Plasticap 2: manufacturer of industrial plastic packaging.
Négoce et Distribution: distributor of household cleaning, hygiene and hardware products. With a portfolio of over 15,000 retailers, it is one of the key players in traditional distribution in Tunisia.
Brandis: commercial representation company.
JTS: service company providing transportation for the entire Group.
Thanks to strong synergies within our Group, we benefit from full control over our value chain: from packaging manufacturing through our plastic processing subsidiaries, to efficient logistics via our transport company, supported by a robust distribution and commercial representation network.
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Our Mission
Our mission is to provide safe, efficient, accessible solution for cleaning and disinfection.
Our primary objective is to satisfy our clients by offering high quality products with fair prices.
Awards and Recognition
Since its founding, Judy has been driven by a constant pursuit of excellence. Explore our awards and recognitions.
2025
Voted Product of the Year Tunisia
Judy Bleach, Judy Floors and Surfaces, Judy Gel Multi-power Laundry Machine, Judy Dishwashing.
2024
Voted Product of the Year Tunisia
Judy Bleach, Judy Perfumed Bleach, Judy Gel Multi-power Laundry Machine, Judy Dishwashing.
2023
Voted Product of the Year Tunisia
Judy Bleach, Judy Perfumed Bleach, Judy Gel Multi-power Laundry Machine, Judy Flowers Freshner.
2022
Voted Product of the Year Tunisia
Judy Bleach, Judy Perfumed Bleach, Judy Clorogel and Judy Dishwashing.
2021
Voted Product of the Year Tunisia
Judy Bleach, Judy Perfumed Bleach and Judy Clorogel.
2020
Voted Product of the Year Tunisia
Judy Bleach, Judy Perfumed Bleach and Judy Dishwashing .
2020
Tunisia Star Pack Award – Best Packaging Trophy
Judy Perfumed Bleach 3L.
2019
Voted Product of the Year Tunisia
Judy Floors and Surfaces.
2018
Voted Product of the Year Tunisia
Judy GlassTriple Action Cleaner
2017
Voted Product of the Year Tunisia
Judy Dishwashing
2016
Voted Product of the Year Tunisia – Tunisie : Judy Javel Parfumée
Judy Bleach.
2016
Tunisia Star Pack Award – Best Packaging Trophy
Judy Bleach 3L
2007
Voted Product of the Year Tunisia
Judy Perfumed Bleach and Judy Cleaner Multi-purpose.
2006
Voted Product of the Year Tunisia
Judy Bleach
2004
Tunisia Star Pack Award – Best Packaging Trophy
Judy Bleach 3L
1988
National Award for Best Quality Circle
1st National Prize – Ennadhafa Judy
1987
International Award of Promotion and Prestige
Household cleaning products.
1986
License of conformity to Tunisian standards
License No.1 – Bleach Water.
1983
National Presidential Award for Social Progress
Ennadhafa Judy
Quel que soit votre
style,
on a les produits qu'il
vous faut !
International Vision
All JUDY products comply with international quality and safety standards.
Since its beginnings in Tunisia, JUDY has successfully expanded beyond national borders. With more than five decades of expertise, the brand offers cleaning products that meet global quality and safety standards.
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Quel que soit votre
style,
on a les produits qu'il
vous faut !
Quel que soit votre
style,
on a les produits qu'il
vous faut !
